Room and Billboard

[Image: The Billboard House by Apostrophy].

A project featured on designboom a few weeks ago explored the architectural possibilities of billboards: the Billboard House by Apostrophy is a “residential prototype that combines the concept of outdoor media with housing.” As such, it recalls earlier projects, such as Single Hauz, squeezing domestic space into an unlikely structural situation.

[Image: The Billboard House by Apostrophy].

Apostrophy’s house was installed and debuted at a fair in Bangkok, serving as a demonstration project, or proof of concept; it is transportable by truck, so, in theory, it can move between urban sites, being reattached to different masts in whole other neighborhoods and cities, while one of its facades remains operational as a revenue-generator for residents, displaying ads or other media content (it could also be a kind of live-in outdoor cinema for traffic jams).

[Images: The Billboard House by Apostrophy].

In any case, here are some shots of the interior, which features your standard modern amenities, including things like hydroponic gardens, a partially outdoor dining room, and space for storing bikes.

[Images: The Billboard House by Apostrophy].

More images and diagrams can be seen over at designboom.

2 thoughts on “Room and Billboard”

  1. This sounds like Apostrophy has been reading the Billboard Liberation Front's manifesto:
    "…to Advertise is to Exist. To Exist is to Advertise. Our ultimate goal is nothing short of a personal and singular Billboard for each citizen. Until that glorious day for global communications when every man, woman and child can scream at or sing to the world in 100Pt. type from their very own rooftop; until that day we will continue to do all in our power to encourage the masses to use any means possible to commandeer the existing media and to alter it to their own design." Advertising in the hands of the people? yes please.

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